The relationship between brands and their agencies continues to evolve along with the dynamic media landscape, but one thing will always remain the same.
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Speculative Fiction: AI Recreates the Painting Techniques of Famous Artists
Speculative Fictions is a series where Dr. Paul Caplan uses news coverage to predict a 100-word story set during some point in the future.
Speculative Fiction: Facebook Released 100,000 Deepfakes to Teach AI How to Spot Them
Speculative Fictions is a series where Dr. Paul Caplan uses news coverage to predict a 100-word story set at some point in the future.
Clean Customer Data: Far More Important Than You Think
With the vast majority of marketers still working remotely without the distraction of a busy office, they have the opportunity to take a step back and look at their organisation.
5 Rules for Mobile Marketing in the ‘New Normal’
As we enter the ‘new normal’, it is the brands that can adapt and evolve accordingly that will resonate with their audiences and open new possibilities for growth.
Permission Over Forgiveness: How Companies Can Comply With CCPA
CCPA’s guiding principle revolves around the concept that a consumer should be notified that their data is being collected. That component is really powerful if it’s done correctly or with integrity, bringing an added level of education to consumers that they never had before.
Don’t Call It A Comeback: Why SMS Marketing Is Built for the Pandemic and Beyond
With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.
Esports Sponsorship Insights from the Dallas Cowboys’ Esports Team
Although leveraging esports to reach younger audiences is nothing new to brands, this unprecedented time has solidified the value of esports sponsorship.
Lessons Agencies Can Learn From Hiring During Lockdown
How do you offer a job to someone you’ve never met face-to-face? Like other agencies who’ve been lucky enough to have roles to fill during the lockdown, over the last few months we’ve faced these questions and had to completely rethink the way we do recruitment.
Paving Our Path Forward: Innovating Linear Ad Delivery for the Future, Now!
When most consumers think about their media consumption, they’re quick to recall their favorite TV program, a new video game they’re into or the last Netflix original they saw. Rarely—if ever—do ads enter the conversation.