The lockdown has given non-parents a window into just how challenging juggling parenting and work can be. It may be physically and emotionally draining, yet we parents are managing. That’s what we do.
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Understanding The Essentials of In-App Header Bidding
As consumers turn to their phones to watch more content and shop, so do advertisers, creating a major opportunity for app developers to capture more revenue and improve their advertising operations through in-app header bidding.
Email: Don’t Count the Inbox Out in This Decade
Next year will mark the 50th anniversary of the first email ever sent. While the death of email has been proclaimed as forthcoming for years, it’s got more lives than 007, James Bond.
How Publishers Will Lean on Context to Reshape Publishing for the Better
We are just starting to understand the immense opportunities for publishers to marry the speed and power of machines with the ideation and creativity that is uniquely human.
How Can You Incentivize Consumers to Go Green?
Motivating customers to think and act green will create brand loyalty, affinity, and purchasing while also giving the environment a much-needed boost.
Trending on TikTok: How Brands Can Get In On the Fun
TikTok’s rise is somewhat inevitable in a time where entertainment is in high demand. As an entertainment-first platform, TikTok offers an escape from the mundane and a trend-centric creative outlet for its huge community of users.
Will Amazon Go Grocery be the Way We Shop in the ‘New Normal’?
Although convenience was at the core of Amazon’s Go Grocery offering, the technology that enables this contact-free shopping experience could set a precedent for what the future of shopping looks like.
Facebook Report Reveals COVID-19’s Impact On Small Businesses
This week in social media news, Facebook releases a report on COVID’s impact on small businesses and acquires GIPHY as part of Instagram, eMarketer predicts Instagram and Snapchat will outperform Facebook in terms of engagement growth and TikTok will present at the IAB NewFronts for the first time.
Lead from the Future: How to Break the Barriers to Long-Term Thinking
The surest way to break free of the barriers to visionary innovation and change is to actually do the hard work of envisioning your future.
5 Things to Consider Before Using Free Stock Photos
Without powerful illustrations and stock photos, the message of any campaign will fail to reach its target audience. So, stock photos have become a permanent part of my life (for now, at least).