With the quick shift to working from home, business leaders, lawyers and sales and marketing teams are navigating new terrain—figuring out how to effectively communicate in a way that will achieve a desired outcome while working remotely.
Images
The Sonic Truth: Hearing What Works – Audio Attribution Pt. 1
In an increasingly-complex media landscape, figuring out which stops along the customer journey signal advertising success has never been more challenging…or more critical.
Keep Advertising On
It seems natural and predictable that companies would pull back on advertising during a crisis – but this isn’t a smart move, just an expedient one.
How Media Brands Can Fulfill Customer Needs During COVID-19
In times like these, it is inevitable that people will look for distractions and a way to escape the stress caused by the impacts of this public health crisis. It is both an opportunity and an obligation for all types of media companies and content creators to be as consumer-centric as possible for both long-term growth and health.
Coronavirus Learnings From China
As preparations are being made to (partially) lift the lockdown restrictions in Wuhan, there are signs that life in China is beginning to get back to normal. Reports of a near-zero transmission rate and the reopening of shops and factories appear to signal China’s status as a “post-Corona” country.
The New Norm: Rewriting the Future of Purchasing Behavior
As we hurtle forward in an unprecedented time in our country’s history, millions around the world have been forced out of their daily routines, required to quickly adopt new technologies and procedures to comply with health and safety initiatives like shelter-in-place, social distancing, isolation, and quarantine.
Great Minds: Werner Herzog
He made his first film in 1961 at the age of 19. Since then, Werner Herzog has produced, written, and directed more than seventy feature- and documentary films.
We’ve Reverted Back To Social Media’s Original Purpose And It Is Very Welcome
Over the past few years, social media has seen the emphasis shift from the social to the media. But a crisis like the one we’re currently living in changes everything. And over the last few weeks, it’s been fascinating to watch user behavior completely flip.
Under the Influence: The Highs and Lows of Working with Social Media Stars
Influencer marketing has its fair share of champions and detractors – but just how valuable is it?
Great Minds: Rory Sutherland
Rory is the Vice Chairman of Ogilvy in the UK, an attractively vague job title. He works with a consulting practice of psychology graduates who look for ‘unseen opportunities’ in consumer behavior.