The past two decades of evolution in television technology, from set-top boxes to smart TVs streaming video on demand, have given audiences more choice than ever – and broadcasters more insight into what those audiences are actually watching.
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Advertising Week Briefings: “We didn’t retouch and we didn’t lose the business.”
Diversity, culture and integrity were the key talking points at Advertising Week’s Briefing event in early March, which unpacked the latest insights and trends in the advertising industry’s ever-changing landscape.
Welcome to the Age of Brand Suitability
Contextualization technology will only become more important as brands seek to keep their reputations intact, argues GumGum’s UK Commercial Director, Peter Wallace.
How to Survive the Coronavirus-Induced Zoom Conference Apocalypse
Those of us who’ve been working remotely for extended periods are all too familiar with the need to shower, get dressed, and keep office hours from our home offices and dining rooms. Unfortunately, those new to the concept have a lot to learn.
Great Minds: Susie Essman
Susie Essman is an American stand-up comedian, actress, writer, and television producer. She is best known for her role as Susie Greene on Curb Your Enthusiasm and the voice of Mittens in Bolt.
As Uncertainty Persists, What’s Next In Brand Future-Proofing?
Future-proofing is to create a foundation and strategy for your brand and company that is so well-developed that it is defended against various challenges that could threaten its reputation, market share, and more.
AR’s Revival of Brand in the Hand Marketing
With augmented reality, “brand in the hand” has reached a new level of engagement and personalization.
A Digital Marketer’s Action Plan: 4 Tips for Navigating a Crisis
There are no easy answers to the challenges created by this uncertainty. Still, companies need to find a path forward. The effect that this new crisis will have on the economy is still unknown, but in digital media, there are a few actions that marketers can take to help mitigate the impact.
Influencer Marketing in the Time of the Coronavirus
The spread of COVID-19 will continue to profoundly shift consumers’ shopping behavior with long-term repercussions even as the virus’ spread diminishes. More than ever, consumers will turn to social media for content, comfort, and creativity. Let’s talk about Influencer Marketing in the Time of the Coronavirus.
Innovation As Strategy
To say that innovation is pivotal to a brand’s survival is an understatement. But where do they start? Constant tech disruptions and revolutionary business models shaking up the market mean that brands are unsure about how to capitalize on new tech, behavior, and ways of thinking.