As brands invest heavily in resources to build their internal advertising and marketing capabilities, there is a unique opportunity for forward-thinking agencies to provide expertise and services that fill important gaps for brands.
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8 Advertising and Media Titans On Empowering Women to Hold More Leadership Positions
Women leaders at The Telegraph, Creative Equals, Pentland Group, ITV and more share stories from their careers and offer strategies moving forward to help dramatically shift the advertising industry in a different direction.
So, You Want to Tell Stories?
The Digitally Human founder and Future is Female judge, Salma El-Wardany explains how marketing is really all about storytelling.
AWMoms: Ambika Pai
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations, and their families.
Amazon, Facebook, Google and Booking.com Carry Out Tens of Thousands Of Experiments Each Year
Innovation is important because it drives profitable growth and creates shareholder value.
Ways to Get Users to Scroll Past the First Page of Search Results
Peanut butter and jelly. Chips and salsa. Cinnamon and sugar. Some things just belong together.
Stock Photography Is Awful, Here’s Why
You may want to consider creating your own image library.
Great Minds: Mark Boyd
Mark Boyd is the Co-Founder of Gravity Road, an agency bringing together the best of the advertising, communication and entertainment sectors in new ways.
An Expert’s Guide to Working from Home
Sure, personal face-to-face interaction is great, and sometimes even necessary, but many of us do our best work away from the 9-5 office grind.
AWMoms: Monique Nelson
AWMoms is a committee of moms supported by Advertising Week who work inside and outside of the home; for themselves, for organizations, corporations and their families.