TechCrunch reports that 8 billion videos are watched on Facebook every day, Bloomberg reports that 10 billion videos are viewed on Snapchat every day, and videos on Instagram and Twitter are climbing rapidly in popularity.
What Are Tracking Pixels and Why Do You Need One for Your Marketing Event?
Every marketer knows that it’s not enough to just produce content or run an event.
CES 2018: Every Single Object in Your Life is Connected. Now What?
This year’s CES was no different than the last few: we saw again that any product — anything at all, really — can and will become “smart”. But “smart” is not always the same as “wise.”
#AWChat: How Prebid.org & Open Source Will Shape the Ad Tech Landscape
Some wrapper solutions are built on open source technology, while others are proprietary. Today, we are here to talk about Prebid, the leading open source solution that enables publishers to quickly implement header bidding.
Does Guilt-Trip Marketing Actually Work?
No one likes being guilt-tripped—whether it’s at work or in our personal lives, but especially not through an advertisement. You’ll be taking a casual scroll through your favorite website, news article, or online store, and then it happens.
Advertising Week Launches Global Immersive Tech Experience
Advertising Week today announced it will be expanding its industry-first technology experience across all 2018 and future global markets including New York, London, Mexico City, Sydney and Tokyo.
What My Side Hustle Taught Me About My Day Job and How it Benefits Our Clients
Ask anyone in the ad world what they do and they’ll say ‘x’ role- and then, after a thoughtful pause, they’ll correct themselves and say, but what I’m really passionate about is ‘y’ – they’re really a poet, they’re really a chef, they’re really a charter boat captain – we’re a conflicted bunch, but not without reason.
AR Commerce is a Gift to Brands this Holiday Season
There are some predictable retail traditions we can all bank on this time of year — competing sales, wall-to-wall marketing noise, and gimmicky promotions.
Why The Media Giants Are Too Big to Ever Be Fully Brand Safe
The mood is optimistic as the digital advertising industry prepares to fix its problematic supply chain.
Attention Directors and Agencies: This is How to Get the Most Out of Your Editor
At their core, editors are expert storytellers and problem solvers, and that involves a lot more than just knowing how to use Avid or Premiere Pro.