Brick-and-mortar retailers, who have seen online rivals like Amazon encroach on their territory, are sure to be concerned about generating sales amid increased competition during this important time of the year.
Cognitive Technology: From Principle To Practice
Businesses have a conceptual and theoretical understanding of how powerful cognitive technology could be – they see the why. What’s less understood is how it should be used in the world of marketing and communications.
Google and Walmart Partner for the Future
Google and Walmart announced a strategic partnership using Google’s apps and Walmart’s 4,700 stores and fulfillment centers. Currently Walmart’s online traffic is half of Amazon’s, but by partnering with Google, they look to take on the Prime giant with an eye to the future.
Patagonia: Investing in Customers Can Be the Best Advertising
Remember the days of fashion articles, when instead of watching “shopping hauls” on YouTube we read about “investment pieces?” We would buy a few key pieces a year, perhaps a well-tailored blazer, a quality shoes, and perhaps a day-to-evening dress made of a 3-season wool.
5 Companies That Aren’t Verified on Twitter But Should Be
In this day and age, it often seems like anyone and everyone is verified on Twitter. While it may appear that way, there are still several noteworthy companies that have yet to receive that blue check.
Global Brand, Local Focus: Adidas
Adidas partnered with Brooklyn’s Outdoor Advertising Colossal Media, and the Brooklyn Creator Farm to hire local Brooklyn artists for murals. The temporary murals were up until August 13th, in 10 locations around the Bushwick neighborhood.
Intimate Manufacturing as a Marketing Tool
Those in the market for feminine foundation garments are known to drop some coin. Victoria’s Secret isn’t the most watched fashion runway show every year for nothing, and the VS Angels are said to be flying to Shanghai for 2017.
Culture’s Place in Advertising
A work of art is a gift, but an ad is not, says Glenn O’Brien in his book Like Art1. There are, however, some overlaps between art, culture, education, and advertising. The overlap acts as a “demilitarized zone” (DMZ) that opens endless possibilities to strike the imagination, stimulate desire, resonate in memory, make a change, and, eventually, gain a profit.
Data Protection & AI: How Can We Control Our Creations?
Machines are getting better at thinking for themselves. Microsoft’s DeepCoder, for example, has learnt to write its own code. And Google has built Federated Learning — a tool that automatically personalizes apps directly on users’ devices.
10 Amazingly Creative Instagramming Brands
Though there are many, many brands out there that raise the bar for creating above and beyond the norm, here are the 10 we think are absolutely killing it on Instagram right now.