Known as the social platform with short-form video challenges and memes, Tik Tok has amassed substantial global usership for the next generation.
Direct-to-Consumer is a Skill, Not a Business Unit
No other area of business has seen such exciting growth and visible success as Direct-to-Consumer (D2C) commerce.
Digital Transformation of Consumer Marketing
In our upcoming Advertising Week New York session, Digital Transformation of Consumer Marketing, we are thrilled to present you with the foremost thought leaders from DTC businesses.
Navigating the Politics of College Marketing
From an advertising perspective, this is the world’s greatest opportunity. An enormous, high-impact, moveable audience wanting to absorb, engage, and get involved.
Weber Shandwick Latin America Recognized with 9 Trophies at SABRE Awards
Weber Shandwick Mexico wins Agency of the Year at the SABRE Awards.
4 Steps to Finding Your Social Good – Episode 3: Execute
Founder and CEO of Lucky Forks, Chad Hickey and guests discuss communication, strategy implementation, and management of social impact plans.
How Brands are Using Live Streaming to Expand Their Audiences
The first live video streaming platform, Justin.TV, launched in 2007, and its sole channel was dedicated to founder Justin Kan broadcasting a 24/7 feed of his life via a webcam attached to his head.
The Guide to Real Time Creativity
We joined the winning team of the Real Time Engagement category of the recent edition of IAB Mixx 2019 with the case “La Suerte Está Con México”. We spoke with Ignacio Márquez, Omar Martínez (Strategic Intelligence Manager) and José Carlos Hernandez (Digital Intelligence Coordinator) from the agency Beker/Socialand.
4 Steps to Finding Your Social Good – Episode 2: Design
Host Chad Hickey, Founder and CEO of Lucky Forks, speaks with Meg Runeari Global SVP, Ad Operations at Teads and Sean Lee, VP, People at Beeswax
Like Counts Are Going: Good Riddance
The like button is synonymous with social media. A simple, quick and instant way of showing your appreciation. The little blue thumb has become a totem of the digital age.