Agencies help their clients tell their stories by connecting them to ideas that they would otherwise miss. Agencies bring an external voice to their clients.
People want to share what they do with a like-minded community and, with the growing amount of entertainment and social networks available, people turn to social media to share their entertainment experiences.
Trusted journalism and credible news are the foundation of a knowledge-based society. Recently the rise of social media and the vocalized distrust of news organizations have led to questions about the validity of sources of information.
Companies everywhere are adopting humanitarian efforts in order to do good. Some raise money and awareness in addition to their normal work, but the companies that truly succeed in doing good are integrating their values into their business model to create a company whose work is centralized on a larger purpose.