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The Future of Audio Advertising with Questlove

Today, hip hop legend Questlove came together for a conversation with IHeartMedia CMO Gayle Troberman at Advertising Week to discuss his new podcast, and the role that new audio mediums can have in advertising.

Innovating with Games: What Advertisers Can Learn from Game Design

“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.

Storytelling in a Mobile-First World

Nick Miaritis and Vikramjeet Singh are the team behind the Mr. Peanut Twitter Account and Social Media Strategy for Planters. Today, they gave a seminar at Advertising Week in which they explained some of the keys to what has made that account so successful.