Ting Ba, Product Marketing Lead at LinkedIn Pages, gave a presentation titled “LinkedIn Live 101” at Advertising Week New York on Thursday, September 26 in order to educate her audience on how to use the new service.
Brand Stars
Redefining ‘The Medium Is The Message’ For The 21st Century
Today, between innovations like search and social platforms, more than two thirds of communications are controlled by the consumer.
The Future of Audio Advertising with Questlove
Today, hip hop legend Questlove came together for a conversation with IHeartMedia CMO Gayle Troberman at Advertising Week to discuss his new podcast, and the role that new audio mediums can have in advertising.
Disney + Pinterest: Bringing the Magic Back to Commerce
Embracing their commonality in brand mission — one of instilling inspiration and providing a magical experience for their consumers — Pinterest and Disney are joining forces to create a fairytale partnership.
Building Brands Through Connectedness and Community Building
Focusing on social connectedness and community building, panelists at Advertising Week New York tackled the question of why brand belonging strategies are important to companies in the United States today.
From Tennis Court to Boardroom: Serena Williams on Brand Empowerment
Unmatched on the court, Serena Williams is using her platform to empower women to be confident and courageous.
The Trust Deficit: Balancing Brand Safety and the Future of News
Join this time-sensitive dialogue with advertiser, publisher, agency and tech executives as they debate and collaborate on what it will take to restore trust in news.
‘Marcus by Goldman Sachs’: Leveraging Legacy for Innovation
With 150-year-old legacy, Goldman Sachs is the untouchable financial empire. Surpassing expectations, Marcus by Goldman Sachs is redefining the heritage brand in a digital and personal approach.
Unexpected Brand Partnerships Touch Down For NFL’s 100th Season
The National Football League’s centennial season just touched down and with it a bevy of activations from brands new and returning are rolling out.
Sense and Sensibility: A New Approach to Holistic Advertising
Typically, we think of advertising as a one-track visual experience. Raja Rajamannar, Chief Marketing and Communications Officer at MasterCard, is changing that.









