I’ve been in the business of marketing for over 25 years, and I never wake up and say, “I know everything there is to know about marketing.” Every single day I’m humbled by the fact that you can learn as much from someone who’s been in the industry for 25 years as from someone who’s 25 years old.
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The Rise of Anti-Luxury Luxury
Luxury is a loaded word. It conjures images of showy opulence and status symbols. That aesthetic still appeals to many – sales of traditional luxury goods are headed toward $1.5 Trillion in the next few years.
Can I Speak To A Human Please? The Human Experience As A Premium
As with many commodities before it, the human touch is becoming a premium.
What to Expect in 2020 From…Social
As we enter 2020, social media will remain a critical channel for driving brand awareness and generating sales. To see the best return on investment (ROI), however, brands will have to be early adopters of a few social media marketing trends we’re shining a light on here. Think TikTok influencers, augmented reality (AR) social commerce and video storytelling.
What to Expect in 2020 From…Video
Marketers will spend $102.8 billion dollars a year on video ads by 2023, making 2020 an important year to ramp up video marketing efforts.
What to Expect in 2020 From… Digital Publishing
As another year has come to a close, this time the close of a decade, it’s always a good time to look back and reflect on the previous year and what stood out in the industry.
How Tourism Marketing Can Leverage Mobile Location Data
Despite being some of the most valuable, most widely-applicable data available, many people tend to think mobile location data is only useful for brands with brick-and-mortar locations.
How Prepared Is Your Company for CCPA? Take the Quiz
CCPA is a collection of online privacy regulations set to go into effect on January 1 and is being called the strictest data privacy law ever passed in the United States.
Crowdsourcing Hope: The Story Behind TNT’s Hit Show Chasing The Cure
The series chronicles patients enduring puzzling ailments as they meet with a panel of top doctors who aim to understand and diagnose issues ranging from the odd to the life-threatening.
What to Expect from the Next Year in… Logo Design
Whether you’re looking for a logo design for a new business or considering a rebrand, your company’s logo design should feel fresh and relevant for a long time, and not dated a year from now.