People-based, lift-measured, statistically-driven, fully-interconnected marketing has elevated the CMO within the C-Suite, and in many companies over all other C-Suite members.
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The Sonic Truth: Making Dynamic Audio For Hundreds of Markets
For virtually all of history, the spoken word hasn’t been scalable. Pete Jimison is the founder of audio agency Frequency, who are trying to tackle the problem head on.
Women in Sports Finally Comes of Age
The summer of 2019 will be remembered as the time that women’s sport came of age. And it couldn’t have come soon enough.
Marketing & Morality: Moral Code for a Digital Industry
As technology accelerates, reshaping our world and changing the way we organize our lives, it brings new moral and ethical complexities that humanity must navigate.
Perspectives With Katie Kempner: Alda Abbracciamento, Flytedesk
Featuring Alda Abbracciamento, who left her career at Ogilvy, where she most recently served as worldwide managing director, to serve a chief growth officer for Flytedesk.
Three Smart Multichannel Marketing Tips
We don’t recommend trying to learn on the go or skipping the planning process, both of which can cost you a considerable amount of money and time. Here’s what we do recommend, in three easy steps.
How Toyota Changed An Entire Generation’s Perception Of Its Brand
Verizon Media is proud to announce its 2019 collection of best-in-class, innovative advertising campaigns.
How To Forge An Ironclad Brand Strategy
To build and sustain long term growth, it’s vital that companies develop a unique brand strategy that’s grounded in target customer’s current and future needs.
Skip the Line to Accelerate Your Career
So many of us move through our careers like we’re waiting in line. Step by step we make our way forward until it’s time to pass the threshold that marks a new level, stage, achievement or goal.
What Is True Storytelling
The art of telling a good story, whether in the movies, in the corporate world, at school or at home is still an art. Storytellers are major influencers in the life of an audience.