We sat down with Jason Smith, Chief Business Officer of Location Sciences, to discuss why the recently released iOS 13 is causing concern among marketers.
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Perspectives With Katie Kempner: Gloria Pitagorsky, Heard City
Featuring Gloria Pitagorsky who founded Heard City in 2012 with two other partners and has since turned it into one of the top performing audio post companies in the industry.
Using AI to Turn Customer Communication Into Personalized Experiences
When hearing the words artificial intelligence, some people tend to worry about losing their jobs to robots. Rather than focusing on the negatives, it’s better to learn more about how AI can supplement and enhance human endeavors.
Pedaling Backwards to Save the Future: Recycling Past Ideas for Sustainable Packaging
For those of us who grew up in the 70s (with the incriminating photos to prove it…) there is a curious affection for a simpler time.
AW360 Live Podcast: Julian Lloyd-Evans and Lisa Boyars, The Week
“We have so many different and evolving revenue streams” says Julian Lloyd-Evans, its Chief Revenue Officer. We chat about the history of Dennis Publishing, and what they’re up to next.
Growing Your Business Using Instagram Influencer Marketing
What is a brand’s story? It’s the culmination of all the elements that went into making it what it is presently, and also the storyline along which its future is to be written.
Welcome to ME-PHORIA
Let’s face it, we’re marketers marketing to marketers. We have to get past the muscle memory of talking about ourselves. Being a brand champion and sharing your mission with passion and truth isn’t enough anymore. The game has changed.
Don’t Be Held Techno-Hostage by Legacy Measurements
Navigating the transition from collecting and mining data to actually applying it in addressable advertising is a talent that Paul Haddad, President, a4, has in abundance.
AW360 Live Podcast: Simon Marcus, Pippa
Simon Marcus talked to us about his newly formed role at Acast as a Product Director, the acquisition itself, and provided a unique perspective on where the podcast industry is heading next.
How to Build Consumer Trust and Encourage Data Sharing
The trust between a company and its customer base isn’t built overnight. Consumers need proof of dependability before they commit to brand loyalty.