Katie talks with Monique about taking advantage of opportunities that have come her way, taking a step back to take many steps forward and how to make the best out of each situation in the workplace.
Images
Why Clicks Are No Longer King in SEO
In today’s ultra-savvy and sophisticated world, content is king, and clicks have been demoted to commoner status.
A Real Understanding of How Consumers Feel About Advertising
92% of US consumers say that they still find targeted mobile advertising ‘annoying’. This is just one finding from the world’s largest consumer research of its kind, named “The Reality Report.”
The Power and the Promise of Influencer Marketing
This article explores how influencers have nurtured the audiences marketers seek, built credibility with those audiences, and therefore earned the trust necessary to promote your brand in a way people will listen.
How to Get Actionable Feedback and Find Out What Clients Really Think
Here are our top techniques for collecting actionable client feedback.
Demystifying Technology
The number of martech providers alone has sky-rocketed from 150 globally in 2009 to over 8,000 in 2019.
The Great In-House Bet
Today many companies bet on In-House teams to develop communication and digital strategies. Lala has gone one step further creating the first Digital Command Center in Mexico operated by the agency Beker/Socialand. We visited their new offices to chat with Alex Aleman, Corporate Digital Strategy Manager.
Letter From… New York, NY
No matter whether you’re an ad exec based here or one who frequents the city for client or agency meetings, you’ll want to stay up on all that is happening as the summer winds down.
Voice. Six Lessons Beyond the Hype. Lesson 5. The People and the Brand
In this series Jeroen Thissen (Creative Director) and Erik Rave (Technology Director) from Creative Digital Agency CODE D’AZUR look back on three years of developing voice applications for the likes of KLM Royal Dutch Airlines and LeasePlan. Each episode will highlight a new learning.
Healthcare Experiential Advertising is Not an Oxymoron
The new generation of healthcare consumers are now demanding high-touch user experiences, something the often impersonal and clinical healthcare industry has not been great at.