Katie talks with Chitra about her new book, what an intrapreneur is and how organizations can recognize those intrapreneurs within the walls of the company.
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The Key to Gen Z’s Heart is Through Personalization
Ready or not, here they come. Members of Generation Z are already changing the world around us.
The Most Influential Logos of All Time
Once upon a time, it didn’t matter if a local business accidentally shared a logo with another business 100 miles away. The audiences for each business would rarely overlap.
Q&A with Mark Melling, Head of RYOT Studio EMEA
AW360 speaks with head of Verizon Media’s RYOT Studio EMEA, Mark Melling, about what he will be speaking about at this year’s APAC.
Beating App Abandonment One Customer at a Time
Apps turn smartphones into tech Swiss army knives. Taken out of its pluralized form, however, and an application can suffer from user fatigue or disinterest.
The Mindful Leader: BCM Group Partner and Managing Director Phil McDonald
AW360 speaks with BCM Group Partner and Managing Director Phil McDonald about what being mentally healthy means to him.
Buyers and Sellers Should Unite Around Shared Business Interest
Will 2019 be the year of value path optimization?
Letter From… Paris, France
With events taking center stage such as VivaTech and so much more in terms of culture, brands and business, you will probably find yourself in Paris, France sooner than later.
Women Who shaped Advertising: Sarah Barclay
Pippa Chambers looks back at the stellar rise of the former worldwide creative head of JWT.
Brands on the Move
Can brands trademark a moving image, or a sound?