Today more than ever, organizations need to put their customers at the center of their marketing programs and build plans based on a deep understanding of where and how they can deliver the most value.
Images
The Sonic Truth: The 9 Innings of Audio with Rishad Tobaccowala (Pt. 2)
In this episode we talk voice with one of the most recognizable voices in advertising, Rishad Tobaccowala.
The Pop-Up Biz: Real Estate Matters
Alex Cohen, a VP at Compass Real Estate, develops strategy for retail, commercial office, and mixed-use acquisition and lease transactions. For the past 20 years he has specialized in launching international brands in the U.S. and has developed a deep expertise in the marketing of mixed-use real estate.
Educating, Entertaining, and Informing: A Q&A with reachtv CEO Lynnwood Bibbens
In this Q&A with reachtv we learn that not only has COVID-living not broke their stride, they’re coming out of it better, stronger, and more innovative than ever, with a clear plan to be the standard for traveling tastemakers looking to enjoy educational and entertaining video content.
2021: The Year Of The Independent Agency
Agencies of all shapes and sizes were disrupted as the pandemic plunged our industry into the unpredicted territory. And while the experience has been humbling for us all, I’d argue it has gone a long way to showcase the strengths of the independent agency model and how they work with their partners.
How to Tie the Loose Ends of Your Brand
Good branding is the foundation for all your marketing success, which is why so much effort goes into it. It’s important that your branding is memorable and constant across all channels and platforms, with one report finding that consistent branding increases revenue by 33%.
Adelphoi Music Podcast: Sonic Logos Part 3: Why So Short?
In this episode of his mini-series on sonic logos, Jamie wonders why brands seem to prefer sonic logos to longer brand tracks. What special magic there is in 3-second snippets of sound? And why do they seem to be getting even shorter?
Great Expectations: Why Customers Want More From Your Words In 2021
The words businesses are using are under a microscope. And that means brands need to make sure that what they’re saying – and how they’re saying it – stands up to scrutiny. So how do you make sure your words are fit for purpose, no matter what 2021 throws at us?
Cookie Restrictions Will Not Solve Privacy Concerns, But Non-User Matching Will
Browsers are blocking third-party cookies in the name of privacy, but this alone won’t protect personal data within the digital advertising ecosystem. There is a far better and simpler solution for achieving this goal, in the form of contextual targeting.
What’s in Store for Food & Nutrition in 2021?
Now that 2021 is well underway, consumers everywhere are seeking knowledge and practical advice on how to better themselves and their health after a rocky year under quarantine and stress.