For the gaming industry, the recent growth of its audience has helped tip the scales on the image of the traditional gamer. This has evolved to such an extent that the average age of a gamer in Europe is now 31 years old and they typically play for 8.6 hours a week. In addition, almost half (45%) of those players are female.
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3 Easy Ways to Give Back on #GivingTuesday with Givsly
#GivingTuesday is a global generosity movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
With E-Commerce Booming, Marketers Must Get to the Core of Consumer Responses
In early 2020, it would have been reasonable to argue that e-commerce was poised for rapid growth, even in industries that were historically brick-and-mortar mainstays. Why System 0 is a critical step forward for marketers in the COVID era.
Addressability: A Critical Tactic in an Audience-First TV Strategy
While it’s hard to argue against the value of more precise targeting and better measurement, addressable advertising shouldn’t be a strategy unto itself.
touch Associates Case Study – Sanofi Pharmaceuticals Virtual Company Day 2020
In March 2020, following a competitive RFP process involving several agencies, touch was appointed to deliver the live event in September, despite the emerging COVID-19 pandemic.
Getting the Bang for your Contextual Buck The Key Questions to Ask your Contextual Supplier
Cookies are (nearly) dead, long live contextual. But how do you know if providers of this specialist tech are the real deal? Peter Wallace, MD for EMEA at GumGum, outlines what you need to ask before signing on the dotted line.
How To Make Chatbots Part of Your Holiday Customer Experience Strategy
As the holiday shopping season approaches, superior customer service will play a critical role in capturing a share of the shopper’s budget and decreasing shopping-related stress.
Our Industry Needs To Change If It Really Wants To Tap Into Social Energy
The traditional way the ad industry found mass audiences for our clients was simple—we paid a lot of money to a television network that forced all viewers to watch a commercial before getting to the entertainment they loved.
How Content Consumption Changes Affect The Future Of Content Creators
Content consumption has forced content creators to adapt and take back the power using platforms and independence to their advantage.
Getting the Best Out of Your Digital Marketing Dollars
In online marketing, knowing whom to reach out to matters just as much as how to reach out to them. Digital advertising channels are plentiful, but finding the right audience is still an unsolved problem.