Within this disrupted and unsettled world, people are experiencing a roller coaster of emotions as the months pass since the Covid-19 pandemic began, making it a particularly challenging and difficult environment for brands to navigate.
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New Data: Businesses Are Reopening, but Most Consumers Aren’t Ready
States and businesses are reopening at a rapid clip, but are consumers ready to come back? New consumer insights uncovered by Resonate suggest that despite the photos in the news, no—they are not.
Humble Bundle Announces A $1 Million Annual Fund For Black Game Developers
The wonderful people over at Humble Bundle have put together the Black Game Developer Fund, an annual $1 million fund meant to empower and unite communities through gaming.
Solidarity: The French Marketing Industry in the Time of Covid-19
The societal and economic impact of a global pandemic can best be absorbed with a clear-eyed mix of triage and investment for the future. In France, a greater sense of shared business interest in the ad industry is emerging, which makes sense in a country with a historical legacy of a social safety net for citizens and businesses.
Account Based Marketing Can Deliver Results If Used As Part of This Framework
There is no clear end in sight to these times because there won’t necessarily be an end. Businesses across verticals need to best prepare themselves now to excel in a post-pandemic era.
Great Minds: Maria Bartiromo On Becoming A World Class Business News Anchor
Maria Bartiromo has been a pioneer in financial news television.
4 Ways Performance Marketers Should Operate As COVID-19 Rolls On
At the core of all this uncertainty lies the fact that we are living through an unprecedented pandemic—the root cause of which we still know surprisingly little about. Here are four recommendations for performance marketers as they prepare for the months ahead.
CCPA Isn’t Taking A COVID-19 Hiatus
Since the reality of COVID-19 set in, every economic sector has been working tirelessly to adapt and survive. Read more on why brands can’t afford to postpone a long-term solution for customer data.
The For-Purpose Partnership – Givsly For-Purpose Podcast Episode 4
A discussion with Maureen Bosetti at Initiative discussing how partners can navigate outreach in today’s environment and how she sees purpose being a component of partnerships now and in the future.
A Universal Demand for Change
In the wake of the brutal killings of countless Black Americans, and the subsequent protests across the country, we have conducted an Edelman Trust Barometer flash poll over the June 5-7 weekend, surveying 2,000, diverse respondents across America.