As TikTok continues to explore the ways in which brands can advertise and engage with fans, we believe there are several reasons why advertising or delivering content on this platform is something brands should be doing.
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Austin Williams Ad Agency Wins Top Honors at 2020 Healthcare Advertising Awards
Austin Williams, a Hauppauge, NY-based marketing, advertising, digital and public relations agency won multiple awards, including a Best of Show recognition, for its innovative and creative work for ProHEALTH Dental, based in Lake Success, NY, at the 37th Annual Healthcare Advertising Awards.
Can Political Ads Defame?
The Trump campaign’s lawsuit against an NBC affiliate in Wisconsin raises an interesting question in rough-and-tumble politics: can a political ad defame?
Curate Your Soundtrack Mindfully
Before you sit down to tackle the next task on your to-do list, pay close attention to what you’re listening to and how you’re listening.
The Sonic Truth: Hearing What Works: Audio Attribution Pt. 2
For Part Two of our attribution series we bring you Andy Pellett, Co-Founder of Podsights, a cross-platform attribution solution for podcasting.
Half Of Consumers Approve Of Brands Running Ad Campaigns Not Linked To Coronavirus
Compared to half of the respondents that are okay with brands running “normal” advertising campaigns not linked to the pandemic, about 20 percent expressed disapproval of these campaigns.
Customers Have Changed, Retailers Can Too
These changes can and should be taken into consideration as the world gradually reopens in 2020. We will have to press “play”, but we should plan for a different version of the movie than the one we expected.
5 Predictions of What Esports Will Look Like After COVID-19
While it’s true that the gaming world is thriving as a result of COVID lockdowns, from playing games to streaming and watching, it would be foolish for the esports industry to see this as ‘our moment’ given that this boom is only happening while nearly every other sports and entertainment product is on hold.
Insights For May – Passing the One Month Quarantine Finish Line
Our lives are starting to take on a different texture as the physical dimensions of our personal space have become so literal. Needing some space in the COVID era is just that.
Healthcare Leadership During an Economic Downturn
The COVID-19 challenge is fluid; how long this “new normal” will last is anyone’s guess. What we expect is that all healthcare stakeholders to a greater or lesser extent will change behaviors permanently.