Good stories often stand out because they’re unexpected or haven’t been shared before, while other content may stand out because it’s particularly well-researched and well-written.
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The One with the TV Performance Insights
Place an ad during a commercial break of Friends and you’re ROI will be off the charts.
Navigating Through the Weeds of CBD and Cannabis Advertising
The cannabis industry is booming in the United States, and marketers are anxious to get in on the action.
Drawing a Straight Line Between Machine Learning and Customer Acquisition
If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon.
Skeumorphism and Other UX Trends You Should Be Thinking About
While this may seem obvious, it’s a UX design concept that can be easily missed by designers and app producers. The clean or minimalist approach to UI and UX design has been a highlight in 2019 and will continue to be – for good reason.
Can Advertising Be Entertainment Too?
When it comes to the most memorable commercials, the lines are often blurrier than you might think.
Decline of the Open Web’s Digital Advertising Market Share
Mark Zuckerberg has arguably become one of the best-known entrepreneurs of his generation. Some know him for ‘Bringing the world closer together’, others, (as an AW360 reader, yourself included) for having a hand in revolutionizing digital advertising.
Uncommon Thinking: Fernando Machado, CMO, Burger King
Fernando Machado, is at the helm of Burger King’s global marketing efforts, and shared his ideas on creating campaigns that stick from the stage.
How TikTok Captures Attention Through Sound
While established artists like Justin Bieber struggle to get their made-to-be-memed songs to go viral, new artists are experiencing an awareness boost thanks to Gen Z content creators using their songs on rising social media app TikTok.
Podcasts – It’s What’s for Dinner
Have you heard? 2020 is going to be the year of podcasts.