It’s not (always) about you! In the social media world, balance is everything. On the…
Company Culture: 5 Steps for Every Small Business
Company culture matters, and it’s more than just free stuff and social events.
A Marketer’s Guide to Esports Genres (Part 2)
Continuing from our previous article about the multitude of genres that esports has to offer, we present a few more. If you thought that esports had only four genres to offer, you were wrong.
Perspectives: Chitra Anand, Tech Executive, Doctoral Researcher, Professor, Author, Speaker
Katie talks with Chitra about her new book, what an intrapreneur is and how organizations can recognize those intrapreneurs within the walls of the company.
Q&A with Mark Melling, Head of RYOT Studio EMEA
AW360 speaks with head of Verizon Media’s RYOT Studio EMEA, Mark Melling, about what he will be speaking about at this year’s APAC.
Can We Really Measure Purpose?
Vijay Solanki explains why developing a standard measurement for purpose will help encourage more brands to really walk the walk.
The Mindful Leader: BCM Group Partner and Managing Director Phil McDonald
AW360 speaks with BCM Group Partner and Managing Director Phil McDonald about what being mentally healthy means to him.
Blueprint Spotlight: Understanding Instagram Measurement Solutions
We will explore how marketers can review their KPIs and deep-dive into some of the ways to use incrementality measurement through ‘lift’ solutions.
A Marketer’s Guide to Esports Genres (Part 1)
The concept of esports has been a relatively recent occurrence, but it has certainly gained…
The Pressures Of Influencer Marketing
Former Big Brother finalist turned Influencer, Akeem Griffiths, examines the pressures on mental health that being in the public eye can bring.