Holiday trends in recent years have fallen into established patterns, growing year over year, but 2020 is unlike any year in recent memory. Amid the global pandemic and climate of economic uncertainty, brand planning for this upcoming season needs to extend outside of marketers’ comfort zones.
Culture Crafters
How Advertising Created, Then Destroyed, American Culture
As the pandemic cracked the nationwide open, it exposed the festering underbelly of racial injustice it has routinely failed to fully address for centuries. Sector by sector, every inch of society today is being outed for biases that systemically rewarded and conferred privilege to the detriment and disadvantage of others.
Latinas: Your Vote is Our Power
This year marked the 100th year anniversary of women achieving the right to vote through the passage of the 19th Amendment. In 1920, on election day, millions of women exercised, for the very first time, their right to vote in the U.S.
Explore Generation Stream with Hulu’s Head of Research & Insights, Julie DeTraglia
We caught up with Hulu’s Head of Research & Insights, Julie DeTraglia, on Hulu’s Generation Stream initiative and what it means for the Streaming TV industry.
When It Comes to Our Mental Health, It’s Time to Move From Awareness to Literacy
After many years in the shadows, people are finally talking about mental health. There are many efforts beginning to raise awareness of mental illness with an aim towards lowering stigma, especially in this time of high anxiety, depression and overall stress.
The Sustaining Power of The Hispanic Consumer Beyond 2020
Often, we hear about the power of the Hispanic consumer, mainly attributed to size and growth, 61 million and growing. However, the power of our Hispanic community is multifaceted and cannot be attributed to one simple metric particularly in a year like 2020.
Better Connected
As demand for health services increases and pressure on budgets intensifies, realising the value of those breakthrough innovations requires a new approach in health communications.
The Marketers Vaccine In the Post-Pandemic World
As the economy slowly reopens, this makes the role of marketers more important than ever. Agencies and brands alike will need to be bolder than ever and constantly challenging the old way of thinking because it no longer applies in the world we live in today and won’t be effective in the post-pandemic world.
How to Support Your Wellbeing, Despite the Uncertainty Around Us
The coronavirus pandemic has altered all of our lives in ways we couldn’t have imagined. We’ve lived through the first wave and now we’re preparing for what’s next, juggling thoughts of returning to the office with fears about a second wave.
Mum’s Got Game: Why Marketers Should Tap Into Gamer Mums
Historically, women gamers, and especially mums, have been written out of the narrative around gaming. The discourse around women and gaming has typically focused on mobile phones, and this behavior, deemed casual gaming, has given the sense that women were not true “gamers”.