In this episode, we have a conversation with Lampe Omoeyele, CEO of Nitro121. Prior to launching his marketing agency, Lampe held senior roles at a number global brands in companies like GlaxoSmithKline and Cadbury.
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The World May Be Changing But Marketing Fundamentals Have Not
Right now, everyone is talking about the things that have changed as a result of coronavirus. Whilst, of course, this is something which must be reflected on, there are also an abundance of things which have remained the same, and maybe aren’t getting the attention they deserve.
The Sonic Truth: Getting Creative With Audio Advertising
Tony Mennuto is the President of the creative and consulting agency Wordsworth and booth. Wordsworth and Booth creates award winning audio advertising, with clients like Burger King, Pepsi, Fiat, and more.
Ditch the Crystal Ball and Scenario Plan for Future Success
We can now access data in real-time and use agile-learning tools to adapt and change plans as they happen. Rather than trying to predict the future, smart business leaders use this real-time and historic data to make plausible forecasts about possible futures.
How to Stand Out and Build a Remarkable Brand on YouTube
The UpFlip Youtube channel has published only 19 videos and has over 9,000 subscribers. How did we grow so quickly, against the strong competition out there in the business niche? In this article, we’ll reveal our secrets and give you some helpful tips to follow when launching your own channel.
Voicing Emotion in an Age of Data-Driven Marketing
For any message to land and genuinely connect with its audience, it must resonate emotionally with the real, feeling people on the other end of our campaigns.
Uncommon Thinking: Turmoil To Transformation And Twitter On Covid-19
With the world still battling the pandemic and whole populations reacting in new and unexpected ways, Twitter’s VP, Global Client Solutions Sarah Personette speaks about Twitter’s response to COVID-19 as a company and how users are behaving and adopting new behaviours.
Speculative Fiction: Pandora Launches Interactive Voice Ads Into Beta Testing
Speculative Fictions is a series where Dr. Paul Caplan uses news coverage to predict a 100-word story set at some point in the future.
How Should You Respond When An Influencer Goes Rogue on Your Brand?
While brands can structure approval for content or products, they cannot predict or control an Influencer’s overall behavior, both online and offline.
US Consumer Attitudes: How Covid-19 is Shaping the Shopper Mindset
Half of Americans are trying to buy more from local and small businesses during Covid-19.