Can you predict the future? If you said yes, you’re delusional. If you said no, this article might help you manage the related risks and opportunities of a complex future project.
Culture Crafters
How Brands Should be Approaching Sustainability in Experiential Marketing
So, as we embrace Climate Week and look at this moment through a marketing lens, we need to ask ourselves – how can brands and agencies best address the issue of waste when it comes to experiential?
Mother May I Keep My Job?
Moms in the workplace shape the future every day, whether it’s at their job or at home, growing future leaders and innovators. Working moms are more than just “mommy” or “boss”. They’re superheroes.
Female Leadership is Necessary for Progressive Industry Change
Unfortunately, they are in the vast minority of female presences and they still don’t represent a majority of intersectional identities. Seeing a need for change, both women in this panel are looking to make waves and diversify a space that remains predominantly white and male.
The Power of Live Sports in the Streaming Era
Today at Advertising Week, Fox Sports brought together four of its best personalities and minds to discuss the importance of live events in the modern advertising landscape.
305 to Worldwide: Pitbull’s Next Entrepreneurial Venture
To prepare brands for a rising multicultural America, Armando Christian Pérez, better known as Pitbull, partnered with Bill Koenigsberg, President, CEO and Founder of Horizon Media, to create an agency focused on diversity marketing.
Designing the Ideal Agency Within a Dynamic Industry
Agencies help their clients tell their stories by connecting them to ideas that they would otherwise miss. Agencies bring an external voice to their clients.
Collaborator vs. Consumer
In Zappos’ efforts to create an environment of collaboration with not just their employees but their customers, Zappos recently partnered with HITRECORD, a creative collaborative platform founded by Joseph Gordon-Levitt.
The Proof Is In The Pot
Though marketing and advertising for cannabis brands may come with its logistic and ethical challenges, this new industry is also packed full of exciting opportunities.
Low Voter Turnout’s Not the Problem
On Wednesday, September 25, three communications professionals joined together at Advertising Week New York to discuss how to get more college students to vote.