Culture Crafters

“The cannabis space is the wild west of licensing” remarked Michael Stone, Chairman and Co- founder of Beanstalk, at the Wednesday Advertising Week seminar ‘Cannabis, Hemp, and CBD: How Licensing Programs Can Turn Brands into Leaders’.

Michelle Nunn, CEO of Care USA, sits down with Iman to detail her own experience as a refugee as well as the work that Care is actively involved in to bring aid to the places that need it the most.

Gen Z is different than its predecessors but has so much buying power in the marketplace, $44 billion to be exact.

Trusted journalism and credible news are the foundation of a knowledge-based society. Recently the rise of social media and the vocalized distrust of news organizations have led to questions about the validity of sources of information.

Scrolling through Gary Vaynerchuk’s YouTube channel, you might think he’s an influencer or a famous YouTube star.

Media is a powerful tool—one that shapes our world. It can be used to help people, by raising awareness, entertaining or educating us, sparking debates and breaking down stereotypes.

“Audio has changed the marketing field more in the past 4-5 years than in the last 17” said Tom Webster, the Senior Vice President of Strategy and Marketing at Edison Research.

With over 23 years of professional sales and marketing experience under her belt, M.J. DePalma, Head of Multicultural and Inclusive Marketing at Microsoft, works every day to incorporate inclusive policies into the company’s marketing plans.

Companies everywhere are adopting humanitarian efforts in order to do good. Some raise money and awareness in addition to their normal work, but the companies that truly succeed in doing good are integrating their values into their business model to create a company whose work is centralized on a larger purpose.

Consumer trust and loyalty has always been a major goal for marketers but what is the key to building your brand globally? Community.