To steward them along, many popular video games, like Fortnite, leverage influencers for an authentic yet branded presence within them.
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Marketers Lack Confidence In Adopting New Mobile Tech Features
Marketers don’t feel prepared when it comes to implementing tech features that support mobile advertising, according to a new study from WBR Insights.
Driving Culture And Embracing Periods Of Transformation With Smirnoff’s Jay Sethi
We sat down at Advertising Week NY to talk about his experiences in marketing, the importance of risk-taking when it comes to shifting perceptions and why consumer brands must always be at the forefront of change.
The Data Anomaly Effect: Finding Errors and Opportunities in Data Haystacks
Automated data discovery technology now exists to take over the tedious task of manual data analysis and identify hidden trends.
How to Unlock Your Team’s Creative Potential
Creativity is a slippery notion. For some, it’s an intangible concept. For others, it’s a talent limited to the production of specific works: novels, paintings, graphics, and sculptures.
Tips for Making Your Small Business Look BIG
There are millions of small businesses (SMBs) working hard every day to carve out a place for themselves in the United States. According to the U.S. Small Business Administration, in 2018 there were 30.2 million small businesses that employed 47.5 percent of the U.S. workforce, and that number continues to grow.
Need to Reinvent Your Brand? Join the Digital PR Revolution and Align your Company Perspective
As new digital capabilities offer users an overabundance of information and the average attention span of an online user declines to only 8 seconds, the window of opportunity to capture the attention of stakeholders narrows.
How Influencer Marketing Amplifies SEO
Influencers are those content creators that can push the experience of what it is like living with a new item outside screens. What sets influencers apart from online ads is an organic fabric that consumers can test for credibility.
Translating the Innovation of Mattress Brand, Purple, Digitally
In an effort to demonstrate product innovation and increase conversions Purple worked with Verizon Media to showcase its brand through media-rich 360 post-tap experiences, as well the Moments suite of e-commerce ad units.
Your E-Commerce Website: The Pros and Cons
There are many different options to sell products online, from building your own e-commerce site as an entrepreneur to using an online marketplace.