Many people claim disclaimers ruin radio ads, but no one has ever looked at what the data says…until now.
Marketer’s Guide to Esports Competitions (Part 2)
This article will look at some other games which, while popular, are still finding their places as competitive esports.
Rock the Vote at the 2019 Madison Avenue Walk of Fame Awards!
Cast your vote for your favorite advertising icon and slogan and join us at #AWNewYork 2019 as we announce the winners inducted into the Madison Avenue Walk of Fame!
How TikTok is Working with Creative Professionals During the Pandemic
TikTok will be providing $50M in grants to educators, professional experts, and nonprofits whose real-world skills and expertise can help spread educational information and useful course material in an accessible, distance learning format.
Advertising History: Landmark Libel Case Based on an Advertisement
An advertisement – nearly 60 years ago – set in motion a landmark Supreme Court ruling that protects the free press from libel abuse.
4 Steps to Finding Your Social Good – Episode 1: Fit
How companies find the right social good fit for their organization, how they land on an authentic message, and how they find the right non-profits to partner with.
100 Years of Advertising
From famous ad campaigns to cultural movements, here are some of the moments that stand out over the last 100 years of advertising.
Perspectives: Monique Nelson, CEO & Chairman, Uniworld Group, Inc
Katie talks with Monique about taking advantage of opportunities that have come her way, taking a step back to take many steps forward and how to make the best out of each situation in the workplace.
Why Clicks Are No Longer King in SEO
In today’s ultra-savvy and sophisticated world, content is king, and clicks have been demoted to commoner status.
The Great In-House Bet
Today many companies bet on In-House teams to develop communication and digital strategies. Lala has gone one step further creating the first Digital Command Center in Mexico operated by the agency Beker/Socialand. We visited their new offices to chat with Alex Aleman, Corporate Digital Strategy Manager.