Always wanting to be the “first mover,” Kelly Solomon, Senior Vice President of Consumer Marketing at MAC Cosmetics, propelled her team to use a novel tool to digitally engage with a younger audience.
Tag: #AWNewYork2019
The Future of Brand Extension Licensing Within The Cannabis Industry
“The cannabis space is the wild west of licensing” remarked Michael Stone, Chairman and Co- founder of Beanstalk, at the Wednesday Advertising Week seminar ‘Cannabis, Hemp, and CBD: How Licensing Programs Can Turn Brands into Leaders’.
Iman on Finding Humanity Through Storytelling During the Refugee Crisis
Michelle Nunn, CEO of Care USA, sits down with Iman to detail her own experience as a refugee as well as the work that Care is actively involved in to bring aid to the places that need it the most.
Marketing to the Most Influential Consumers
Gen Z is different than its predecessors but has so much buying power in the marketplace, $44 billion to be exact.
Trump Changes Everything
Trump undoubtedly left his mark on many industries, even before his presidency, but “media” is possibly the industry Trump most commonly discusses now.
Building Brands Through Connectedness and Community Building
Focusing on social connectedness and community building, panelists at Advertising Week New York tackled the question of why brand belonging strategies are important to companies in the United States today.
Talk To Me – The Fight to Combat America’s Opioid Epidemic
An Initiative Designed For Brands To Leverage In The Fight To Combat America’s Opioid Epidemic
Trusting News in the Time of Social Media and Misinformation
Trusted journalism and credible news are the foundation of a knowledge-based society. Recently the rise of social media and the vocalized distrust of news organizations have led to questions about the validity of sources of information.
Disney Presents Storytelling
ESPN host, Mike Greenberg sat down with Enes Kanter, NBA player, Cory Richards, National Geographic photographer and climber, Dominique Jackson, actress, and Josann McGibbon, screenwriter to discuss the various ways to tell bold stories that make an impact on people’s lives every day.
From Tennis Court to Boardroom: Serena Williams on Brand Empowerment
Unmatched on the court, Serena Williams is using her platform to empower women to be confident and courageous.