Longtime Advertising Week partner Google had a huge presence at AWNewYork 2019 – view their panels here.
The Proof Is In The Pot
Though marketing and advertising for cannabis brands may come with its logistic and ethical challenges, this new industry is also packed full of exciting opportunities.
Trevor Noah and Snapchat on Connecting with the Mobile Generation
Trevor Noah, Comedian and Host of The Daily Show, knows how to connect with the emerging generation of mobile-first consumers.
Risks and Benefits: Branding on TikTok
Always wanting to be the “first mover,” Kelly Solomon, Senior Vice President of Consumer Marketing at MAC Cosmetics, propelled her team to use a novel tool to digitally engage with a younger audience.
Trump Changes Everything
Trump undoubtedly left his mark on many industries, even before his presidency, but “media” is possibly the industry Trump most commonly discusses now.
Talk To Me – The Fight to Combat America’s Opioid Epidemic
An Initiative Designed For Brands To Leverage In The Fight To Combat America’s Opioid Epidemic
From Tennis Court to Boardroom: Serena Williams on Brand Empowerment
Unmatched on the court, Serena Williams is using her platform to empower women to be confident and courageous.
‘Marcus by Goldman Sachs’: Leveraging Legacy for Innovation
With 150-year-old legacy, Goldman Sachs is the untouchable financial empire. Surpassing expectations, Marcus by Goldman Sachs is redefining the heritage brand in a digital and personal approach.
In the Communications Industry, More is More
Scrolling through Gary Vaynerchuk’s YouTube channel, you might think he’s an influencer or a famous YouTube star.
The Future of Work: Make Sure You’re Part of It
Only one job has been replaced by technology in the past sixty years—an elevator operator. Yet, there is a growing concern that today’s newly emerging technology will change the future of our workplaces.