To prepare brands for a rising multicultural America, Armando Christian Pérez, better known as Pitbull, partnered with Bill Koenigsberg, President, CEO and Founder of Horizon Media, to create an agency focused on diversity marketing.
Storytellers
Google at AWNewYork 2019
Longtime Advertising Week partner Google had a huge presence at AWNewYork 2019 – view their panels here.
When Creative and Media Come Together, Sparks Fly
Like me, people are jumping seamlessly from channel to channel and researching more, often in unexpected ways. This explosion of touchpoints means more opportunities — and more complexities — for marketers.
Stories that Stick: Engaging Viewers Through Content and Community
People want to share what they do with a like-minded community and, with the growing amount of entertainment and social networks available, people turn to social media to share their entertainment experiences.
Trevor Noah and Snapchat on Connecting with the Mobile Generation
Trevor Noah, Comedian and Host of The Daily Show, knows how to connect with the emerging generation of mobile-first consumers.
Risks and Benefits: Branding on TikTok
Always wanting to be the “first mover,” Kelly Solomon, Senior Vice President of Consumer Marketing at MAC Cosmetics, propelled her team to use a novel tool to digitally engage with a younger audience.
Disney Presents Storytelling
ESPN host, Mike Greenberg sat down with Enes Kanter, NBA player, Cory Richards, National Geographic photographer and climber, Dominique Jackson, actress, and Josann McGibbon, screenwriter to discuss the various ways to tell bold stories that make an impact on people’s lives every day.
Podcasts: What Makes a Billion Dollar Industry and Where It Will Go?
A year ago, podcasts were barely a blip on the radars of the world’s leading advertisers. Since then, the industry has exploded into a rapidly growing platform that’s making room for different innovative ways to market and create every day.
Innovating with Games: What Advertisers Can Learn from Game Design
“Games are where we truly allow ourselves the freedom to think differently,” Nathan Phillips said today at the ‘Could the Future of Advertising be Inspired by Game Design?’ Advertising Week seminar, where he and four of the foremost experts on gaming and advertising discussed the relationship between the two subjects and how game design will influence the future of marketing.
Storytelling in a Mobile-First World
Nick Miaritis and Vikramjeet Singh are the team behind the Mr. Peanut Twitter Account and Social Media Strategy for Planters. Today, they gave a seminar at Advertising Week in which they explained some of the keys to what has made that account so successful.