Agencies help their clients tell their stories by connecting them to ideas that they would otherwise miss. Agencies bring an external voice to their clients.
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Redefining ‘The Medium Is The Message’ For The 21st Century
Today, between innovations like search and social platforms, more than two thirds of communications are controlled by the consumer.
Collaborator vs. Consumer
In Zappos’ efforts to create an environment of collaboration with not just their employees but their customers, Zappos recently partnered with HITRECORD, a creative collaborative platform founded by Joseph Gordon-Levitt.
The Proof Is In The Pot
Though marketing and advertising for cannabis brands may come with its logistic and ethical challenges, this new industry is also packed full of exciting opportunities.
The Future of Audio Advertising with Questlove
Today, hip hop legend Questlove came together for a conversation with IHeartMedia CMO Gayle Troberman at Advertising Week to discuss his new podcast, and the role that new audio mediums can have in advertising.
Disney + Pinterest: Bringing the Magic Back to Commerce
Embracing their commonality in brand mission — one of instilling inspiration and providing a magical experience for their consumers — Pinterest and Disney are joining forces to create a fairytale partnership.
Stories that Stick: Engaging Viewers Through Content and Community
People want to share what they do with a like-minded community and, with the growing amount of entertainment and social networks available, people turn to social media to share their entertainment experiences.
Low Voter Turnout’s Not the Problem
On Wednesday, September 25, three communications professionals joined together at Advertising Week New York to discuss how to get more college students to vote.
Trevor Noah and Snapchat on Connecting with the Mobile Generation
Trevor Noah, Comedian and Host of The Daily Show, knows how to connect with the emerging generation of mobile-first consumers.
Risks and Benefits: Branding on TikTok
Always wanting to be the “first mover,” Kelly Solomon, Senior Vice President of Consumer Marketing at MAC Cosmetics, propelled her team to use a novel tool to digitally engage with a younger audience.