Only one job has been replaced by technology in the past sixty years—an elevator operator. Yet, there is a growing concern that today’s newly emerging technology will change the future of our workplaces.
Images
Storytelling in a Mobile-First World
Nick Miaritis and Vikramjeet Singh are the team behind the Mr. Peanut Twitter Account and Social Media Strategy for Planters. Today, they gave a seminar at Advertising Week in which they explained some of the keys to what has made that account so successful.
Marketers, It’s Time to Start Paying Attention to Tik Tok
Known as the social platform with short-form video challenges and memes, Tik Tok has amassed substantial global usership for the next generation.
The Future of TV is Now: The Transformation of TV Measurement
It’s no secret that there has been an explosion of delivery into the OTT (“over-the-top”) space in the last year, but how do we truly measure its impact? How do we get brands to feel comfortable with restructuring their budgets to allow for more OTT spend?
What Does it Mean for a Company to be Values-Based and Purpose-Driven?
Companies everywhere are adopting humanitarian efforts in order to do good. Some raise money and awareness in addition to their normal work, but the companies that truly succeed in doing good are integrating their values into their business model to create a company whose work is centralized on a larger purpose.
In It Together
Consumer trust and loyalty has always been a major goal for marketers but what is the key to building your brand globally? Community.
What Deepfakes and Algorithmic Bias Means For Your Content Marketing
Picture this: A brand executive caught on video making harmful remarks targeted at a specific audience, tarnishing both their reputation and the brand.
Meet the 2019 Madison Avenue Walk of Fame Winners!
Welcome to the first day of #AWNewYork with Advertising Week! On Monday September 23, 2019, brand mascots celebrated Advertising Week’s 16th Annual Madison Avenue Walk of Fame by inducting two beloved characters and iconic brand slogans.
For B2C Brands, Influencer Marketing Makes Perfect Sense
There are numerous digital marketing strategies, but influencer marketing is the best way for B2C brands to break through the noise and reach new audiences.
Direct-to-Consumer is a Skill, Not a Business Unit
No other area of business has seen such exciting growth and visible success as Direct-to-Consumer (D2C) commerce.